Blue-Collar Barbering are a barbershop based in Leeds. These are a bunch on talented barbers with a reputation of being top quality within their area.
Before establishment, they wanted to build a brand that would make them stand out from traditional barbershops. They were proud to have heritage of blue-collar workers in their families and wanted to carry on these work ethics though their business.
The outcome of the brand displayed a message and look of the blue-collar workers. ‘More than graft’. This was the main line for the brand that means its more than just a job. The visuals of the brand look bold and rough. The logo and brand asses look like they are hand made to give off the sense of graft. Overall, the brand gave off a new lifestyle of a barbering and reflected this new attitude in the service.
