Working with a drug and alcohol service and organisation, Forward Leeds, an identity was created to help people who are attending all types of events and parties on how to keep safe whilst still having a good time.
Working with Forward Leeds, an idea of an interactive webpage was constructed to where the user can find out the levels of safety when mixing different types of drugs and alcohol. The demographic was for both individuals who attend parties and events, as well as any other member of the public to be educated on the topic.
The brief was to design an identity that appealed to the demographic without making it patronising or offensive in any way. Every element of the identity was designed to be like a sticker. This related to the 'event' part of the brief and also something that a party-goer would be attracted to. The style and design of the identity were both bold with colours popping everywhere. Overall, this is an identity that will fit in with everyone involved in the scene and industry, whilst educating and spreading the correct messages.
