Opal Video

Opal are an independent video production company. They create documentary styled timeless stories working for others who serve a good cause and meaning.

I was approached by Opal as they wanted a refresh on their brand and identity. The existing brand and strategy they had at the time didn’t share the message they wanted to give to their audience. This was also essential to communicate with different clients with the same beliefs as Opal.

The outcome of the brand was a warmer, welcoming feel. The tone of voice and messaging were completely changed. ‘Authentic films, always’ represents honest, quality content that will continue to educate and inspire audiences over a long period of time. The identity was also more relevant to the brand. A new typeface and colour pallet gave relative feel to future clients.  Animations were also created to display the films, all under the Opal brand.