Sett Mortgages, a UK based start-up, required a modern brand and identity that targeted a demographic of first-time, young buyers.
Sett reached out to discuss the development of a unique brand that would disrupt the stuffy and overbearing mortgage market, while making first-time buyers feel comfortable with what is commonly known as one of the most import decisions a young person can make.
This brief was accomplished by creating an identity that was minimal and modern. This minimalistic approach allowed for the brand to be clear and informative, while taking the stress out of the process of acquiring a new mortgage.
